How to Read Your Website Traffic Analytics Report

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1. Key Performance Indicators

These are the main points to pay attention to in this report.

Website New Visitors – This is the number of users that visited your website in the selected time period for the first time. (Repeat users are not included here.)
Website Total Pageviews – The total number of pages that were viewed within the selected time period.
Conversions Per Goal – The total number of conversions for each goal for the selected time period. In the example, 58 people took the desired action for the $15 coupon.

2. Website Traffic

This graph shows the traffic to your website over a period of time. The darker line is traffic in the current year, while the lighter line is traffic in the previous year.

The chart shows statistics for you top 5 most visited landing pages. The most important stat for you to look at is New Users.

In the example below, there were 1,078 new visitors that visited the homepage (denoted by /) in the selected date range.

*Blog traffic is not factored into these statistics.

 

3. Blog Traffic

The graph here shows the evolution of traffic to your blog posts over the past year. The darker line is for the past year and the lighter line is the previous year. Regular landing page traffic is not factored into these statistics.

The chart shows the top 5 most visited blog posts.

In the example, you can see that the blog about the difference between convection bake and regular bake received 5,033 new visitors within the selected time period.

4. Website Performance Overview

The final charts on this report detail where users are coming from and what devices they use.

The first chart in this section shows statistics on how visitors ended up on your site, i.e. they searched for you on Google and clicked on your website, they clicked on a link to your site in an email they received, etc.

In the example, you can see that 15,471 users landed up on the website via a Google search (Organic), while 2, 457 landed on the site by typing the website URL into the address bar (Direct).

Here’s a breakdown of what each Channel Grouping means:
Organic Search – user searched in Google
Direct – user typed website URL into address bar
Email – user clicked a link to website in an email
Social – user clicked a link to website on social media
Paid Search – user clicked on a Google ad
Other – user landed on website via other channels not specified
Referral – user landed on website via a link on another website

The last chart in this section details what devices visitors us when viewing your website.

In the example, you can see that over twice the number of visitors use a mobile device compared to a desktop computer.

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