How to Read Your Search Engine Ranking Report

Updated on January 4, 2022

1. Search Engine Ranking Dropdown #

When you click on Search Engine Ranking in the left sidebar, you may see several other items appear below it. These other items reflect the Search Engine Ranking reports for each area in which you have a Google Map Listing.

Click on a city to view its individual report.

1. Overview #

Once you click on a city report to view, you’ll see an overview of your site’s performance for that particular area.

#1 – Reporting Period

The selected dates will default to the previous week. You can change the time period by clicking inside the start and/or end date box and choosing a different date.

#2 – Average Position

This shows the average position or rank your website appears in for all the keywords we track for you for the selected date range.

This is probably the most useful number for you to look at out of the three statistics shown in the overview.

#3 – Keyword Distribution

This shows how many of the keywords we track for you show in the Top 3, Top 10, or Top 100 positions on Google for the selected time period.

In this example, this website shows in one of the top 3 positions on Google for 38 of the tracked keywords.

#4 – Keyword Change

This shows how many keywords we track for you went up a position and how many went down a position.

This could merely be that a keyword dropped from position 2 to 3 on Google.

2. All Keywords #

The next section you’ll see shows individual keyword statistics.

In this example, you can see that when a customer in Folsom, CA searches the term ‘oven repair folsom‘, this website ranks #2 in the organic results (those below the map and ads), but does not rank in the Google Map, therefore it’s best rank is #2, and it has increased in ranking from position 3 to position 2.

#1 – Keywords

This column shows the keywords we track for you in that particular city/area.

In the example, we’re tracking ‘oven repair folsom’ in English when a customer searches from Folsom, CA.

#2 – Rank

This column shows the best ranking for a particular keyword between organic and map results. Green or red arrows beside the rank number reflect if the keyword has gone up or down in ranking over the selected time period.

In the example above, the organic rank for ‘oven repair folsom’ is #2, while the local pack/map rank is nothing, therefore the best rank is #2. You can also see that ‘bosch repair sparks’ has gone up 2 positions over the selected time period.

#3 – Rank Organic

This column shows what position your site ranks in organically (results below Google Ads and Google Map) for a particular keyword.

In the example, the website appears in position #2 of the organic results when a customer searches ‘oven repair folsom’.

#4 – Rank Local Pack

This column shows what position your Google Map listing ranks for a particular keyword. Only maps that appear in Maps positions 1, 2, or 3 (AKA the Local Pack) will show here. If a listing ranks in positions 4—104 in Google Maps, this column will show / , meaning it doesn’t rank in the Local Pack.

In the example, the website does not rank in the Local Pack when a customer searches ‘oven repair folsom’. However, it may rank in position 4 in Google Maps, so don’t panic.

#5 – Evolution

This column shows a mini graph for a particular keyword’s ranking evolution over time.

In the example, ‘oven repair folsom’ was steadily ranking in position #3, then jumped up to position #2.