Building your service company’s online reputation is critical to its success, and customer reviews can make or break your chances of landing a potential client. As a result, many businesses have used review gating to defend against the backlash caused by negative reviews from unhappy customers. Review Gating & Avoiding Negative Feedback Google is cracking
When it comes to Facebook Advertising, most service company owners have a hard time computing the value. Owners want to analyze marketing dollars in terms of booked appointments, and since booked service appointments rarely originate from social media platforms (at least for now), the value can’t be calculated in terms of Cost Per Booked Appointment. So why
About a year ago we started using coupon opt-ins to capture more leads and improve website conversions for appliance repair companies. (By coupon opt-ins I mean a pop-up that asks the customer to give you their email address in exchange for a coupon like this.) We had a pretty big pushback from some of our clients on this
The Google Chrome 62 Browser update is due to release in October 2017. This update could have a huge impact on service companies taking online service requests since the update targets websites with fillable forms.
Online reviews are the new word of mouth. Many consumers will check a company’s online reviews prior to making a purchase decision, which is why it is important to manage your online reviews on a daily basis. Below are 8 quick and simple ways to use your reviews to help your local SEO, marketing, and